What Are Customer Needs? Use AdWords to Find Out

This Company Understands Me!

What do your potential customers really want?

Have new trends changed their desires?

If you know you can optimize and revenue will increase dramatically.

Technically speaking, this is Qualitative Analytics, yet these insights are available from data. Just bop on over to AdWords and run an "Ad Performance" report.

B2B Lead Generation - You Can Double Revenue

There was once a radiologist who had the respect of every surgeon.  A professor isolated the secret of his success:  After reading an x-ray and making a diagnosis, the radiologist would put a note in his calendar.

Months later the radiologist would see that note, call the surgeon and ask how the patient was doing.

When his original diagnosis turned out to be correct he was happy.  When he was wrong he would take another look at the x-ray to see what he missed.  He learned a lot.  Over time he became better and better at his work.  Among surgeons, he's the most highly respected radiologist they know - all because of this feedback system.

Executive Summary

Using B2B lead generation as an example, this post shows a clever way to set up a feedback system and obtain actionable insights from your web analytics app.  With a little imagination this technique can be used for any type of online business.

Motion Charts that Knock Their Socks Off

At first the Google Analytics Motion Charts puzzled me.  All those dots, moving around.

Marketing Campaigns - David Ogilvy Style

David Ogilvy - Writer, Advertiser, My Hero

Our web pages are like full page advertisements that appear in magazines and newspapers.

Here David Ogilvy - perhaps the all time best at advertising - describes how he does it.  Analytics, data and research play a big role.

Find New Keywords

When I walked in the door I met Dave, who managed AdWords for a successful B2B company.  Immediately he started talking about keywords.  He persistently questioned me, seeking new ways to find great keywords he could bid on in AdWords.  Then Lorna, Marketing Director, stopped by.  She immediately started talking keywords.  She wanted new ones for SEO.

Marketing Charts - The ROI from SEO

This little Marketing Chart is about money.  It shows how SEO increases the revenue flowing into a company.  The light blue shows visits from organic search.  What happened four months ago?  The mystery of the vanishing organic visitors is revealed here.

Google AdWords Optimization

With AdWords, there are only three things going on.  The user types a search query, your ad appears, and a click takes the user to your landing page.

To optimize an AdWords account, use web analytics to optimize those three things:  Search Queries, Ads and Landing Pages.

Google Instant - Analytics Will Tell All

"Google Instant" was announced with fanfare at a fancy press conference in San Francisco - at the Museum of Modern Art.

Inside the San Francisco Museum of Modern Art

Sergy Brinn Answers a Reporter's Question

Google Representatives Take Questions from the Press

Actionable Insights. Do They Really Exist?

I'm Going to Optimize!

Suppose you find a page with a high bounce rate.


What exactly are you going to do?

Does web analytics data really contain any actionable insights?

Do You "Get" SEO?

SEO Alert!  The first excellent book on SEO was just published.

Search Engine Optimization (SEO) Secrets is by Danny Dover, who worked as a Lead SEO at SEOmoz.  It describes advanced SEO techniques for auditing and optimizing a website.