Find New Keywords

When I walked in the door I met Dave, who managed AdWords for a successful B2B company.  Immediately he started talking about keywords.  He persistently questioned me, seeking new ways to find great keywords he could bid on in AdWords.  Then Lorna, Marketing Director, stopped by.  She immediately started talking keywords.  She wanted new ones for SEO.

It didn't stop!  The conversation kept coming back to search phrases and Keyword Discovery - the very first step in creating a website, and a topic that's always of interest.

1. Keyword Discovery - The AdWords Synonym Tool

The Google AdWords Keyword Tool is free.  It looks like this:

Best practices for using the AdWords Keyword Tool:

• Always be logged in.  You'll see more keyword suggestions.
• Always check the "Exact" match box (and uncheck the "Broad" match box).  This way you'll see estimates for the number of times the Exact keywords in the list are searched for each month.

2. Ubersuggest - It Taps Into Google's Suggest Service

This is the source of keywords that Ubersuggest is Google Suggest:

This is what you see when you use Ubersuggest:

Ubersuggest shows you what people see as they type a query.  When a person types "Apple" and the second word of their query starts with "a," Google shows a drop down list of suggested queries.  You can see the top ten queries Google will suggest in the image above.

Since there are 26 letters in the alphabet, Ubersuggest will show you about 260 search phrases.

I love Ubersuggest because:

• It displays keywords that Google shows as people type their Google search
• It often displays keywords that are completely off your competitors' radar

The Ubersuggest keywords are ultra important - because Google thinks they are important and because Google places them directly in front of searchers.  Often people abandon their original query and pick one of Google's suggestions.


Trick - Type Partial Words into Ubersuggest

Suppose someone starts typing this search phrase into Google:

     cat food for finicky cats

Once they've typed "cat foo," Google shows these suggested queries:

     cat food
     cat food coupons
     cat food reviews
     cat food recall
     cat food ratings
     cat food brands
     cat food recipes
     cat food analysis
     cat food advisor
     cat food dispensor

Some people will take the bait and pick "cat food advisor."  Google Suggest has just hijacked their original query idea.

You can have the best web site in the world about "cat food for finicky cats," and rank #1 for it too.  Yet many people will find you because they'll pick "cat food advisor."  If you don't have a page about that you won't appear in the search results for this query - a query Google is spot lighting.

It's crucial to cover all the bases.  If your site depends on getting "cat food" visitors, you better check Google's suggestions and make sure you have a web page about each of them.  Otherwise you'll miss out on lots of traffic as users abandon their original intent and click on one of Google's suggestions.

Keyword discovery is a hot topic for Dave and Nora, yet it's tedious to get ideas by entering partial searches into Google.  Ubersuggest provides a better way.

Suppose I want to research this search phrase:  keyword discovery

I just type keyword discovery into Uber Suggest and this is the list I get back - wow!

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Resources for You

Ubersuggest:  Here's a link to Ubersuggest.

Keyword Research:  Here's a link to SECockpit, the best keyword research tool I've used.

Fun: A present for your Analytics Ninja - this coffee mug.  All profits to the Audubon Society.