Then Lorna, the Marketing Director, stopped by. Right away she started talking keywords. She wanted new keywords for SEO.
It didn't stop! The conversation kept coming back to search phrases and Keyword Discovery - the very first step in creating a website, and a topic that's always of interest.
1. Keyword Discovery - The AdWords Synonym Tool
The Google AdWords Keyword Tool is free. It looks like this:
Best practices for using the AdWords Keyword Tool:
- Always be logged in. You'll see more keyword suggestions.
- Always check the "Exact" match box (and uncheck the "Broad" match box). This way you'll see estimates for the number of times the Exact keywords in the list are searched for each month.
2. Ubersuggest - It Taps Into Google's Suggest Service
The source of keywords that Ubersuggest shows you is Google Suggest:
|This is Google Suggest in Action|
Ubersuggest shows you what people see when they type a query into Google:
|An Example of Ubersuggest|
When a person types "Apple" and the second word of their query starts with "a," Google shows a drop down list of suggested queries. You can see the top ten queries Google will suggest in the image above.
Since there are 26 letters in the alphabet, Ubersuggest will show you about 260 search phrases.
I love Ubersuggest because:
- It displays keywords that Google shows as people type their Google search
- It often displays keywords that are completely off your competitors' radar
3. Suggested Keywords are Ultra Important
...because Google places them directly in front of searchers. It's that simple. Often people abandon their original query and pick one of Google's suggestions.
Suppose someone starts typing this search phrase into Google:
cat food for finicky cats
As they type Google shows suggested queries:
Before they've finished typing their query (cat food for finicky cats) some people will take the bait and pick "cat food advisor." Google Suggest has just hijacked their original query idea.
You can have the best web site in the world about "cat food for finicky cats" and rank #1 for it too. Yet many people who start to type that search will instead pick one of Google's suggestions. If you don't have pages about these suggestions you won't appear in the search results.
4. It's Crucial to Cover All the Bases
If your site depends on getting "cat food" visitors, you better check Google's suggestions and make sure you have a web page about each of them. Otherwise you'll miss out on lots of traffic as users click on one of Google's suggestions.
Keyword discovery is a hot topic for Dave and Nora, yet it's tedious to get ideas by entering partial searches into Google and looking at Google's drop down list of suggestions.
Ubersuggest provides a better way.
Suppose I want to research this search phrase: keyword discovery
I just type keyword discovery into Uber Suggest and get back a long list of keywords that Google is suggesting.
Resources for You
Ubersuggest: Here's a link to Ubersuggest.
Keyword Research: Here's a link to SECockpit, the best keyword research tool I've used. It includes Google Suggest keywords and a whole lot more.